SWEDEN'S SOBER SHIFT

Sweden's Sober Shift

In the heart of Scandinavia, a transformation is taking place. Swedes are increasingly embracing sobriety, sparking what many call "Sober Sweden." This isn't just a fad; it's a cultural change driven by a desire for balanced lives. Gone are the days of heavy drinking being the default. Young people, in particular, are rejecting traditional drinking

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